ipl media right

IPL Media Rights (TV and Digital) For 2023-2027 Cycle Sold For Over Rs 43,000 Crore

Both broadcast and digital media rights for the lucrative Indian Premier League (IPL) for the next five-year cycle from 2023 to 2027 is currently being hotly contested by some of the country’s top sports broadcasters.

War among Disney, Sony, and Mukesh Ambani

Global media giants including Disney and Sony and Asia’s richest man Mukesh Ambani battled on Sunday for the broadcast rights for the Indian Premier League cricket tournament.

The winning bidders were expected to pay up to $7.7 billion in an online auction begun by the BCCI on Sunday to show and stream the two-month contest for five seasons from 2023 to 2027. This dwarfs the $2.55 billion shelled out by Star India, owned by US behemoth Disney, for the previous five-year deal which ended last month with the 15th edition of the tournament involving an expanded 10 franchises playing 74 matches.

The BCCI is selling off four different packages (A to D) including domestic and international television and online streaming rights as well as for special matches. Besides Disney and Sony, bidders in the auction, which will continue on Monday, include a consortium including Viacom as well as Reliance, which is owned by Mukesh Ambani.

According to BCCI, the Package A and B of the right, which includes TV and Digital, has been sold for a humongous amount of over Rs 43,000 crore. This puts the valuation of each IPL match, at a cost of above Rs 100 crore, something that is unheard of in Indian sports. There are four specific packages in which e-auction will be conducted for 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years.

Package A has Indian sub-continent exclusive TV (broadcast) rights, while Package B covers digital rights for Indian sub-continent. Package C is for 18 selected games in each season for digital space, while Package D (all games) will be for combined TV and digital rights for overseas markets. Total composite base price for all four packages is Rs 32,440 cr.

Here’s how it been distributed formerly:

Package A : Rs 18,130 cr (74x49x5)

Package B : Rs 12,210 cr (74x33x5)

Package C : Rs 990cr (18x11x5)

Package D : Rs 1110cr (74x3x5)

Focusing on Digital Space

Some of the other contenders, primarily for digital space are: Times Internet, FunAsia, Dream11, FanCode while Sky Sports (UK) and Supersport (South Africa) will be vying for overseas TV and digital rights.

There could be more twists to the tale as the Package A and Package B of the media rights have been won by two companies. And according to latest information from sources, it has been learnt that the winner of package A is about to challenge the winner of Package B, with an eye on getting the entire TV and Digital rights combo.

Global retail giants Amazon had earlier pulled out of the Indian Premier League media rights auction race, NDTV sources had said on Friday.

Star India had edged out Sony Pictures to secure the Indian Premier League’s media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match had become around Rs 55 crore.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.